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Adobe Buys Video Editing And Video Blogging Tools Firm Serious Magic

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Adobe Systems has bought out Serious Magic, a maker of video software and communications tools, including video blogging tools…its product line includes DV Rack, Ultra 2, Ovation, Visual Communicator and Vlog It. Adobe plans to continue to sell SM’s products and future versions of Adobe’s video solutions will include SM’s technologies and software. Terms of the acquisition were not disclosed.
Mark Randall, CEO and Chief Magician at Serious Magic, will join Adobe as chief strategist, Dynamic Media.