Will Zune Crash Before it Takes Off?


After reading a recent Newsweek piece (ironically, posted on MSNBC), I couldn’t help but grin thinking about what Jobs had to say. When asked about whether or not Apple was worried about Zune, Microsoft’s new iPod killer, Jobs had a few choice words:

In a word, no. I’ve seen the demonstrations on the Internet about how you can find another person using a Zune and give them a song they can play three times. It takes forever. By the time you’ve gone through all that, the girl’s got up and left! You’re much better off to take one of your earbuds out and put it in her ear. Then you’re connected with about two feet of headphone cable.

Sure, he makes light of the whole situation, but that’s because Jobs is a pretty coy cat. At least I like to think so.

Here’s my take on the whole thing: Jobs isn’t worried about Zune because they’ve already got a 6G iPod lined up that will (most likely) crush Microsoft’s sales. Even if Apple doesn’t match all of Zune’s features, they already hold the market and have the uber-coolness factor associated with the iPod brand. What does the Zune have? The color brown.

If the new iPod hits the market in December, it stands to seriously curb the enthusiasm surrounding Zune.

Much like the secretive souce of Gordon Kelly’s new speculation piece had to say, “That’s why Jobs isn’t afraid of the Zune.”

Neither am I.



I hope it does well, frankly. It will be good for iPod fans, good for Apple (AAPL). Good for everyone when there’s competition in the marketplace, as it brings up everyone’s game.

Yasser Dahab

True enough, Akshay. The other concern I’m sure they’ve been concerned with is propagation of iPod-based viruses. It hasn’t been a problem yet, but if Apple adds a wireless feature and starts to promote iPod promiscuity, you can be sure that viruses will start popping up.

Akshay Rawat

There is no doubt that social networking is the future. Job realises this and is current hindered by the low wireless transfer speeds. Also having a builtin wireless chip means lower battery life. Battery technology doesnt seem to be getting any better in the future, but having a more socialable ipod is perhaps a reasonable tradeoff. Psp`s wifi does quite well in ad hoc mode, although I`m not sure what the max speeds are.


Zune is funny, its like an interactive device that does the same things as the celphones. Why should anyone buy a Zune if their phone is doing the same things Zune does. The difference between a Zune and a regular multimedia phone is almost none. The ipod instead is unique. Its functions are “Ipodish” there will never be two ipods.


I doubt 6G will come out anytime soon. They just announced 5.5G and that would make a great number of people quite upset. Anyways Jobs realizes Zune isn’t anything to worry about because when is the last time Microsoft made ANYTHING correctly the first time?

Remember, at Microsoft Quality is job 1.1

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