Will Zune Crash Before it Takes Off?

After reading a recent Newsweek piece (ironically, posted on MSNBC), I couldn’t help but grin thinking about what Jobs had to say. When asked about whether or not Apple was worried about Zune, Microsoft’s new iPod killer, Jobs had a few choice words:

In a word, no. I’ve seen the demonstrations on the Internet about how you can find another person using a Zune and give them a song they can play three times. It takes forever. By the time you’ve gone through all that, the girl’s got up and left! You’re much better off to take one of your earbuds out and put it in her ear. Then you’re connected with about two feet of headphone cable.

Sure, he makes light of the whole situation, but that’s because Jobs is a pretty coy cat. At least I like to think so.

Here’s my take on the whole thing: Jobs isn’t worried about Zune because they’ve already got a 6G iPod lined up that will (most likely) crush Microsoft’s sales. Even if Apple doesn’t match all of Zune’s features, they already hold the market and have the uber-coolness factor associated with the iPod brand. What does the Zune have? The color brown.

If the new iPod hits the market in December, it stands to seriously curb the enthusiasm surrounding Zune.

Much like the secretive souce of Gordon Kelly’s new speculation piece had to say, “That’s why Jobs isn’t afraid of the Zune.”

Neither am I.


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