Blog Post

SlimDevices Goes To Logitech

There is something going on – every tiny hardware company I write about is getting acquired. (Just kidding folks, its been a tough day!) First Hewlett Packard acquired Voodoo PC, a Canadian maker of bespoke PCs. Now comes word that Logitech is buying Slim Devices, one of the more impressive startups I have written about in the past. (Guess who wins on his sale? Bill Tai of Charles River Ventures – he was an angel investor and a tireless evangelist. )

Slim Devices is part of a growing breed of small companies, dubbed iCompanies, that allow their community to share in their success. Their music players/streaming devices have  been quite the rage amongst geek circles, and Liz wrote about them recently.

Led by a 27-year-old CEO, Sean Adams, with little-to-no senior management, the company employs only six engineers, and 20 more employees to take care of assembling the product and answering customer calls. It has open-sourced its software, with outside enthusiasts/developers dreaming up plug-ins that are quickly made into core features.

PS: Apple should spend a piece of its growing mountain of cash and buy Sonos! That would make it a third sale, and we can call it a trend. Up until then, lets hear it for the little guy!

8 Responses to “SlimDevices Goes To Logitech”

  1. Yes Bill, I think sometimes that first check is about instinct and your instincts on this one were spot on. I hope more people enjoy slim devices’ products with this new backer. it is amazing that the company has turned every single on their buyers into an evangelist.

  2. Hey Om, thanks for the mention! Sean (slim’s founder) has made it EASY to be an evangelist.

    He’s a very authentic person — a pure play on the passion to deliver a great product and user experience to slim’s growing community. He and the product have come a long way from the high schooler with a breadboard that walked into my office a few years ago.

    As I wrote a check to finance ‘production’, my head said “STOP – this entire financing is about to buy you ‘unit one’ of the single most expensive CE device you’ll ever own” — but my heart & gut overruled. Frankly, I was amazed that the company touched profitability off that seed round.

    As an ongoing stakeholder (the $20M is only part of the overall transaction), I’m very excited to see what can happen now with real working capital and a real channel. Logitech is a well run company in one of the toughest segments of the tech industry and they are a winner – so is Sean.

    — Bill Tai

  3. I think it’s great news for customers… I own a Squeezebox myself and most of my not-so-tech-savvy friends are quite impressed by its functionality. however, currently they’ld never find a Squeezebox in common home-electronics stores (at least here in austria). Logitech could have the power to market the next iteration of the Squeezebox to the mass-audience.

    congratulations!

  4. While I’m happy for them, it’s a little sad too.

    I’ve had a SliMP3 player since the model that was just a aluminium box screwed to a bent piece of smoked lucite. One of the reasons their products are so good is they were willing to toss a version like that out there to the public and iterate fast.

    Will they be able to do that under the logitech flag?