Mobile Gaming Conference 2006: Mike McCabe, Director-Mobile Content, EA Mobile Asia Speaks

Moneycontrol.com caught up with Mike McCabe, Director-Mobile Content for EA Mobile Asia at the Mobile Gaming Conference 2006 in Mumbai. McCabe says that EA Mobile is looking seriously at the growth of the subscription based mobile gaming platform, though he he feels that people new to mobile gaming will prefer an isolated gaming experience. He sees India and China surpassing North American and Europe in-terms of revenues.

McCabe mentions the following challenges that mobile gaming and EA mobile face:

– Oversupply in the market which makes it difficult for people to discover quality content
– Too many clicks to purchase a game
– Connectivity and handset technology in India
– Limited shelf life of games in India, hence short life span of projects
– Difficult getting franchises for projects
– Focus is only on Bollywood, Music and Cricket
Lots more here.

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