Questions have been raised about the actual number Internet users in India, and the figure of 37mn seemed improbable. Now, the IAMAI-IMRB International ‘I-Cube’ report pegs the number of heavy users (around 8.2hrs a week) at 38% of total, which would be 14 mn heavy users. What was the methodology?
I-Cube 2006 covers around 65,000 individuals from 16,500 Households surveyed in 26 cities with additional coverage of 10,000 businesses and 250 cyber caf
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