Microsoft Experiments With Mobile Social Networking

Microsoft is having a go at mobile social networking with SLAM (Social Location Annotation Mobile). The service “lets people blast messages and photos to fellow members in a group. For people with the SLAM client installed, their smart phones will buzz, and an indicator on the phone’s home screen will show that there’s a new message. The application supports any Windows Mobile smart phone…The software client can also show a map that marks the locations of everyone in a group. The SLAM server, which is hosted by Microsoft, generates the map using MSN’s Virtual Earth, the software maker’s satellite mapping service. People’s locations are known because the software client periodically tells the server where it is.”
It was only a matter of time before this happened, and was one of the concerns the mobile industry had with putting Windows Mobile on handsets — the carriers, and a lot of other players, want to have their own mobile communities. That being said, the service is still a prototype, and it’s entirely possible MS will license it to carriers…