Those who have been concerned about Google’s outsize influence on the development of online media have yet another arrow in their quiver. A new report from eMarketer asserts that this year the Mountain View giant will become, in MarketWatch’s words, “the first company ever to pocket 25 percent of all U.S. online ad spending in a calendar year.” The report says that the U.S. online ad market is $16 billion, and Google will get $4 billion of that — after traffic acquisition costs. If eMarketer is right, that represents a 65-percent increase for Google from last year.
The report, to be released officially today, also notes that Google is putting more space between it and its competitors; in 2005, Yahoo and Google posted very similar numbers
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