Backcountry.com: Loyalty Marketing Manager – Park City, UT

Are you interested in helping shape a newly created, high-profile department? How about leading effective change to directly impact our bottom line? Do you have a wealth of direct marketing experience gained at either an internet company or a Fortune 500 corporation?
We are looking for a Loyalty Marketing Manager to be responsible for customer retention and loyalty through the development and implementation of direct marketing programs such as email campaigns, segmentation, and customer lifecycle marketing. Responsibility includes developing customer revenue contribution, increased loyalty, and overseeing customer relationship management. The ideal candidate is an experience direct marketing professional with the charisma and leadership skills to drive sustainable change and be passionate about building effective retention and loyalty strategies.
Primary Responsibilities
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