Sydney Wildlife World has integrated mobile content into its service with the aid of a Bluetooth network for its opening (and I have to say, I’m a bit surprised at the change in the city skyline). “A multi sensory experience of Sydney Wildlife World is delivered to the visitors’ mobile devices via Bluetooth as they journey through the attraction. Content includes ringtones of animal sounds, animated animal screen savers, and special offers redeemable at retail…All interactions are permission based.”
The network was developed by XYZdirect using BlueZone technology provided by Aura Interactive, and David Bradbury, Director at XYZdirect, hinted at possible advertising revenue in the future, as well as games, video and interactive competitions. “Stage 2 could potentially see the network offered as an advertising channel for brands targeting kids and young families, as the mobile channel matures to become a critical part of the multi channel marketing mix,” said Bradbury. Meanwhile, Sydney Wildlife World sees the system as a good way of keeping their brand in front of customers once the customers leave.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post