Ask.com Extends Search To Mobile Devices; Emphasis On Ad-Free Easy Nav Mobile Search Service

An interesting story by our mobile search expert Peggy Ann Saltz at sister site MocoNews.net about Ask.com’s new free mobile search service. (Free beyond those pesky carrier costs, of course.) Instead of the sponsored link approach Yahoo has in beta or the pay-per-click ads Microsoft is planning on Windows Live, Ask seems to be looking for branding and ubiquity with users. The service does away with the search box at a time when search box placement is geing hotly contested. Peggy writes: “Ask.com suggests having no box is the best strategy of all. And the company’s focus on creating a positive user experience before overwhelming users with sponsored (often irrelevant) ads may well pay off in the end.” More at MocoNews.net.
Related: Ask Is More Sophisticated But Is That Enough?

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