A couple of days ago, the moneycontrol.com was replaced briefly with a mutual funds portal named EasyMF.com . EasyMF? Who thinks up these names. Right now it’s only reporting on mutual funds, but, with Surya Mantha soon taking charge could well become an ecommerce portal and sell mutual funds. EasyMF promotions have begun on CNBC-TV18, and are really quite amusing with a name like EasyMF. The site is hosted at Moneycontrol.com
The other portal is Indiaearnings.com, again content based, and Indiantelevision.com has details of the launch plans ahead of the earnings season, here.
According to the site, currently, access is by invitation only, and is restricted to financial services, institutional investors, brokerages and HNIs. Plans are to make it “an integrated space for all earnings coverage” from across TV18 properties. There will also be features like videoclips of post-result press conferences and audiocast of brokerage conference calls. Sounds like a paid product to me…
No gaming portal in the works yet, according to sources, but it will happen though it isn’t related to their core competence of reportage. The Web18 portfolio becomes bigger with each passing week; question is – is it growing too big too soon, and is it becoming overweight? Also, do you think TV18 will also consider doing something in the mobile space? So far, it’s been Web focused
Related:
– Web18 Launches Tech Portal – Tech 2.0
– Web18’s CricketNext Goes Live
– Surya Mantha Is CEO Of Web18
– TV18 Acquires CricketNext.com and CompareIndia.com
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