O2 Pre-Installs Game Demos

UK operator O2 will install demo versions of five mobile games (Planet Riders, Galaxy on Fire, Burning Tires, Robot Alliance and Heli Strike) from 3D mobile game developer Fishlabs onto Nokia and Sony Ericsson mobile phones. I think it’s a big deal for Fishlab, and it’s also one of the things that people are suggesting could boost the penetration of mobile games.
“These pre-installed games introduce users to the concept of mobile gaming enabling them to simply download the full versions if they want to,” said Mark Tins, product manager of games at O2. Of course, the main hope is that people will see how good the demos are and therefore be more confident in buying high-end games for their mobiles.

Comments have been disabled for this post