Vodafone Island In Second Life

Apparently Vodafone is planning to open an island in the online multiplayer game Second Life. This is attributed to Rivers Run Red, the company building out the project for them, but I haven’t been able to find any confirming information on Rivers Run Red or Vodafone, so at the moment it’s still more of a rumor. I’ve received confirmation on this from Vodafone, which said the move is part of its ‘Make the Most of Now’ brand campaign.
According to the article, “besides activities like sports, music, film and events that are planned for Vodafone Island, the company will also try to give SL residents new ways to interact with each other and with the real world. Vodafone will apparently be working up applications that allow instant messaging and/or other forms of communication between SL and other online and mobile locations”. There is a great deal that could be done with this sort of thing, including promoting mobile content through SL and allowing Vodafone customers to get their avatars on their mobile, and so on. Whether or not that will happen is another story. (via The Mobile Weblog)

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