The Hinduja group plans club their cable, Internet and Content businesses together and to pump in around Rs.500 crore over the next 12 months, reports The Economic Times. The money will be used for both organic and inorganic growth in content production and distribution, so acquisitions are on the cards. Around 20-30% of this money will be used for procuring set top boxes for their CAS expansion and partnering with cable operators. They’re also looking at movie distribution, and setting up cineplexes.
So how much control will the cable operators allow the Hinduja’s? They’re a useful distribution network – for both cable and broadband, as well as content delivery – but are often unreliable and could easily throw a spanner in the works if they unionise against the Hinduja’s at some point in time.
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