GOOG-YouTube: How Does It Change The Game?

I asked an industry exec who spends a lot of the time in the online video space the definitive obvious question: “Does ownership by Google change anything?” His response: “Of course. How yet I have no idea.” How do you think GOOG-YouTube changes the game for you or for your part of the online/mobile content world? Leave a note in the comments or drop me a line and make sure to mark it publishable or not.
Update: Some excellent comments below..make sure you read them in full or add if you so fancy..

Comments have been disabled for this post