The recent slew of milestone deals pushes mobile search (and more importantly, monetization models such as pay-per-call) to the fore, but also clouds the key issue of usability. Put simply, the industry must vastly improve the end-user experience and make mobile search the de facto interface to information in the wireless Web that it is in the Internet. There’s some progress to report… but we’ve got a long way to go, and recent figures from M:Metrics, which tracks mobile search usage in the US on a monthly basis, illustrate that mobile search is growing in every market measured, except Germany.
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