New Motion, parent company of D2C mobile content vendor MobileSidewalk, has signed up Burton Katz as chief executive officer. “Katz joins MobileSidewalk from Buongiorno. As president of Buongiorno’s North American operations and past executive of its U.K. operations, Katz oversaw strategic planning and implementation of both Buongiorno’s B2B business and the successful U.S. launch of their consumer brand. Prior to joining Buongiorno in 2001, Katz was a principal in PriceWaterhouseCooper’s E-Business Division, where he advised global telecom and media clients on pioneering new products and developing digital distribution channels.”
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