ABP Buys Stake In Kaleidoscope Entertainment For Content

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Anand Bazar Patrika has bought a stake in Bobby Bedi promoted film production house Kaleidoscope Entertainment. Kaleidoscope will use the 20 crore investment for producing content for films, TV, mobiles and the Internet, reports agencyfaqs. Business Standard quotes Pramath Raj Sinha, MD & CEO, ABP as saying that this is just an initial investment. No, not a TV channel is not being planned yet, but health, beauty tips and entertainment content for the mobile. Maybe even news clips.
I’m wondering – does anyone have numbers on how people are using mobile content in India?

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