Softbank’s ongoing rebranding of Vodafone Japan continues apace, with the latest changes (apparently from Oct 1) below:
“Vodafone live” –> “Yahoo!Ketai”
“Vodafone shop” –> “Softbank shop”
“V application program” –> “S application program”
“Vodafone live NAVI” –> “S! GPS Navi”
“Vodafone live. Basis fee” –> “S basic packing”
The most interesting one is changing Vodafone Live to Yahoo Ketai — I’m not sure if this involves a rebranding of the entire Yahoo site, whether this is the same as the dedicated Yahoo button news but with more detail, or whether the Yahoo Ketai button doesn’t lead to a Yahoo page at all but something more similar to the Vodafone Live page, just with different branding. If there’re any Japanese reading this, feel free to fill in the gaps if you know…
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