Mobile Music To Drive 3G Usage — Frost & Sullivan

Frost & Sullivan has released a report arguing that music will drive uptake of 3G services…
“With key participants such as handset vendors and operators offering customers a bundled package of both communication and entertainment, the market is anticipated to develop and innovation will be seen as a key driving force for mobile music. By mid 2007, marketers and advertisers are expected to focus on promoting mobile music, once a certain subscriber threshold has been achieved…However, providing the consumer with the easiest and the simplest form of access to music remains the key challenge that is likely to hamper the increased use of mobile music services. The silo-ed approach currently adopted by mobile operators for various services, make it impossible to offer flexibility to consumers and encourage them to use more data services.”
So far consumers buy phones based on voice calls and coolness factor…F&S seems to think that will change.

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