Exchange4media reports that Star 7827 Voice has new offerings: the mobile voice portal shall host TV content from soaps and reality shows, as well as “humour, Bollywood, Bhakti content and Yellow pages”. Muthuswamy will also tell you the cricket scores in his own unique style.
The audiosodes shall be in the form of one-two minutes clips, and mobile jockeys will “guide listeners through the shows”. I suppose that means they will assist in selection of content (at Rs.3 to Rs.5 a minute).
Viren Popli, Sr.VP, Star Interactive says “…in some of our programmes 60-80 per cent of our responses come through voice platform…” and -
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