Sanjeev Bikhchandani Responds To Monster’s Arun Tadanki: “We Are Bigger”

(Editor: Here is Naukri co-founder and CEO Sanjeev Bikhchandani’s response to our post on Arun Tadanki’s interview to Business Standard where he claimed that Monster India was the number one jobs site in India. Read on.)

I read your post on ContentSutra about Mr. Arun Tadanki’s interview to Business Standard where he claimed that Monsterindia is bigger than Naukri. I would like to point out certain facts which Mr. Tadanki omitted to mention in his interview. These omissions may create an erroneous impression among your visitors that Naukri lags behind Monsterindia in traffic and resumes. Actually Naukri is almost twice as big as Monsterindia.
On February 19th 2006, Monsterindia changed its resume registration form. Job seekers who had registered using the old form over the past several years were told to upgrade to the new form by filling out extra fields. Those who did were tagged as new resume’s and not as modified or updated. Hence there was an unnatural blip in the new resume’s acquired by
Monsterindia, many of which were actually not new but old resumes that had been modified. As time went by and fewer and fewer people migrated from the old resume form of Monsterindia to the new form the new resume acquisition rate of Monsterindia declined by over 25% in the last quarter while Naukri grew by around 20% in the same period. This is corroborated by the figures printed in the article.
Once there is nobody who is left to migrate from the Monsterindia old resume form we expect the new resume acquisition figures of both Monsterindia and Naukri to more or less mirror traffic share, as it did till January 2006. Naukri currently gets over 8000 new resume’s each day. We estimate that Monsterindia gets around 4000 new resume’s a day (if you remove old resume’s that are migrating to the new resume form and tagged as new).

So what is the traffic share of these two sites?

On Alexa the Naukri reach is around 1500 while the Monsterindia reach is around 850. This makes us around 75% larger than Monsterindia on reach. As Mr. Tadanki mentioned Naukri does have popups, however they do not inflate the reach figures of a site on Alexa since they are not counted as extra visitors. You do need the Alexa toolbar to be downloaded on your browser for you to be counted, however over 10 million Alexa toolbars have been downloaded making it a large and reliable sample. Alexa data is reliable when you measure ranks and traffic share.
On Comscore Mediametrix which is the other independent traffic measurement system, in August 2006, Naukri had a traffic share of 57% while Monsterindia and Jobsahead combined were around 34%. The average visitor spent 31 minutes on Naukri as compared to 18 minutes on Monsterindia.
Recently Juxtconsult did a survey of over 25000 Internet users and sought their preferences. Over 49% of the respondents said that naukri is their most preferred job site as compared to 19% for Monsterindia.
A blog search on Google for Naukri gives over 90,000 finds whereas Monsterindia gives 1500 matches. Clearly many more people are talking about Naukri – we have a higher share of mind. Monsterindia claims 11500 clients in the last one year. Naukri had around 20000 in the last financial year. We have over 80,000 job listings on our site as compared to Monsterindia which has 35000.
Clients acknowledge the superior value delivered by naukri by paying us more. Our price for a two month job listing is over Rs. 3400/- as compared to Rs. 2000/- for Monsterindia (we charge Rs. 1700/- approximately for a one month listing). The truth is that any way you slice the data naukri is almost twice as big as Monsterindia.

Also read: Monster India Says They Are Bigger Than Naukri

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