So, what does your hard disk reveal about you? Tech2 reports that MTV and HP are bringing the “Meet or Delete” show to India. The show, which airs on MTV’s university channel in the US (mtvU) is now being ported globally. So, there’s an Indian page and the show will air on October 9, 2006. What’s the show about? Well, college students prospective dates to access personal data – hard disk, emails, chat sessions. HP has sponsored it the show; the idea fits their tagline “The computer is personal again”; too personal, going by the promos (here and here).
Tech2 calls Meet or Delete a social networking portal. Is it? To me, it just looks like an elaborate dating show that is using the online space for promotion and for signing up candidates. For the marketers, users’ hard drive contents (if revealed) should be an interesting insight. Otherwise, there’s always the elaborate, highly detailed form for registration, here, that should give MTV (and Viacom Brand Solutions) some data to work with.
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