Wal-Mart’s “Social Net” Bites The Dust

Wal-Mart has abandoned its social net experiment after less than three months. The Hub invited teens to upload photos and video and create Wal-Mart shopping lists under the guise of a school promotion. It may have closed now that the kids are back to school but, as this report says, the heavy-handed corporate approach, parental notifications and lack of interactivity provided no incentive for MySpace-savvy kids. ComScore data showed the site had 91,000 uniques in August, the first full month after it opened.
Forbes: Apparently three percent of Wal-Mart’s traffic comes from MySpace so more innovative promotions could be built around that.
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This article originally appeared in MediaGuardian.