B5media, a blog media network based out of Toronto, and has raised $2 million of funding, co-lead by Brightspark Ventures and J. L. Albright Venture Partners. The company will use the funding to “increase the depth of the content in its existing vertical, launch properties in new verticals, and increase distribution channels,” it said.
The company has about 150 blogs, ranging from entertainment and news to technology and sports.
One of the VCs, Rick Segal writes about this investment on his blog, and lays out all the skepticism that may come with such a funding, and then answers the skeptics: It is “An opportunity to grow a business that is about the intention economy.
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