BCCI Plans To Bid For ICC’s Global Cricket Rights

The Australian: Board of Control for Cricket in India is now thinking big. It’s not that it never did. But this one can put the body into a different pedestal. BCCI plans to secure the International Cricket Council’s global media and marketing rights to the game for the next eight years. It could cost the body some $1 billion or so. But that will not deter the world’s richest cricket body. After all, BCCI has proved its salesman skills when it sold the crickets rights for matches involving India-  for a whopping-  $612 million to-  Nimbus Communications.
The ICC’s current rights worth $739 million is with Global Cricket Corporation, a venture owned by Rupert Murdoch’s News International. This will expire after next year’s World Cup in the Caribbean. The new deal will be valid until 2015.
Remember BCCI also plans to start a sports channel.

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