Sony Ericsson is opening a branded retail store in London’s Kensington district this November, to be run by Carphone Warehouse. Considering SE’s most prominent phone is the Walkman brand it’s a good idea that the store emphasises that sort of content.
“The 7,300sq ft store will encourage mobile phone buyers to sample Sony music and movie content before they buy or upgrade phones. Sony hopes its emphasis on content-related accessories such as speakers and headsets will also tempt consumers to prioritise content capabilities when they buy phones.”
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