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On PVR’s M-Ticketing Venture

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PVR’s Mobile Ticketing venture may just give M-Commerce a fillip and open the gates for many such application launches; the airline ticketing portals should take a look at this.
I chanced upon a banner ad for the PVR M-Ticketing application at Airtel Live and decided to try it out. From the terms and conditions that the banner ad led to:
– Booking fee of Rs.10 per ticket
– GPRS charges, if the service provider chooses to levy them
Also, there are no download charges for the Java based application, which has been created by powered by Singapore based Tagit. I was under the impression that OnMobile had provided the back-end…
I tried the application, but didn’t book a ticket. PVR also has walkthrough here. An overview:

The Good:
– It seems that I can book a ticket for a show in Bangalore, sitting here in Delhi. It covers PVR Cinemas in NCR, Bangalore, Hyderabad, UP, Maharashtra and MP. PVR has plans to have 300 cinemas in the next 3 years, so…
– One can also change the seat booked using an interactive grid (see the image above) where you can select/deselect a block.
– A hazy logo indicated that this is a Verisign Secure site. I hope Verisign Secure means that it is truly secure.
– According to the FAQ, an SMS is sent with the status report once the order is confirmed
The Bad
– The processing is slow: it’s a GPRS connection.
– Far too many clicks required for any process. Where’s an information architect when you need one?
– Ideally, the navigation on the portal should involve only the joystick. Having to switch between keys for menu and then using the joystick to select is a pain.
The Ugly
– Got a “No movies available for this selection” message for one theatre. Strange.
– When trying to check the movie info, I got a “Communication channel busy. Please try again later” messge.
– Once I got through to the movie info and tried to find more about ‘Snakes On A Plane’: “Sorry Internal Error. Please Try Again”. That’s a software problem.
It will be very frustrating for someone to get to the last stage of the booking process and get these errors.
So where else can this be implemented? Booking tickets for airlines, railways and theaters. Ordering food. You could probably even maintain a basic grocery list on your mobile, and confirm the order on your way to collecting it from a Big Bazaar or Food World. To me, it just seems easier to do all this by calling up and booking. The mobile transaction just gives an impression of security, while giving your credit card number over the phone doesn’t.
PVR Cinemas To Roll Out M-Ticketing In September
Fame Cinemas Launches Mobile Ticketing

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