NatMags has finally launched websites for Cosmopolitan, Country Living and Good Housekeeping magazines complete with (what it says are) all the Web 2.0 bells and whistles of blogs, chat and so on. NatMags has very much stuck to the ‘subscribe to our print mag’ type of site so far – a strategy CEO Duncan Edwards described as “watching, rather than playing for the past five years.” This comes a day after NatMags announced its purchase of Handbag.com, another huge women’s brand, which is what Edwards means when he says NatMags “has now moved to take the field.” He also said that all the magazines that had marketing sites will eventually have “full Web 2.0 community sites” and that the delay had been because NatMags readers weren’t early adopters. The sister sites in the US are far more established and tied in with iVillage, which may be the strategy behind the purchase of Handbag.com in the UK.
Related: UK’S Telegraph Group Sells Handbag.com to NatMags for $41 Million
— UK’s Natmags Forms Digital Division
— Hearst Buys UK’s Health Info Site Netdoctor; More Acquisitions Coming
This article originally appeared in MediaGuardian.
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