The Asia Pacific premium mobile content market is expected to grow from US$9.4 billion in 2005 to US$32.9 billion by the end of 2011, according to Frost & Sullivan. This represents a compound annual growth rate of 17.9 percent for those years. “Messaging revenues still constitute the majority of operator-generated data revenues. In 2005, messaging accounted for approximately 39.6 percent of total operators’ data revenues (excluding revenue share of third-party content providers)…The total premium content market, which includes both operator and third-party content provider revenues, held 29.5 percent of total mobile data revenues in 2005, and is expected to register a CAGR of 23.2 percent from 2005 to 2011.”
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