Interview: Steve Wadsworth, President, Walt Disney Interactive: Disney MVNO Post ESPN

We’ve got a post-Mobile ESPN interview with Steve Wadsworth, president, Walt Disney Interactive, over at sister site Mobile ESPN has been omnipresent throughout the Disney Mobile launch process, even though Wadsworth does not have a direct role in decision making at ESPN.
Mobile ESPN was first, and while Wadsworth would never say so to me, for some at Disney the sports MVNO’s launch offered a kind of road map of where not to go: Don’t overprice handsets, keep calling plans competitive, make sure the marketing is on target, start outside the big-box retailers. Then again, although Disney’s investment in the two MVNOs — some $150 million, so far — links them in analysts’ minds, they have been distinct all along.


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