Enpocket got Harris Interactive to survey more than 1,200 mobile internet users across the US, Europe and India, which revealed that consumers are more accepting of mobile advertising if it is targeted to them (what a surprise). That stats…
“The Consumer Mobile Advertising report… shows that targeted mobile advertising is 50 percent more acceptable to mobile Internet users than untargeted ads. 78 percent said they would be happy to receive mobile advertising that is tailored to their interests. Of those, 64 percent would be willing to provide personal details to be analyzed to improve relevance of targeted ads. In addition, 58 percent of respondents would prefer banner ads displayed on mobile Internet pages to mobile marketing text messages.”
That last one is interesting, since most people pay for data but not to receive text messages…
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