Penton Acquires Online Dietary Info Site NPIcenter

Penton Media, itself in the process off a sale, has acquired NPIcenter, an online information resource for “professionals in the nutraceutical, nutritional, dietary supplement, cosmetic, and food industries”. This site will form part of Penton’s New Hope Natural Media division. Financial terms of the deal were not disclosed.
NPIcenter.com draws more than 400,000 visits from natural supply executives per month, the company said, and provides news; a database of products, services, and vendors; discussion forums and a career center, among others services.

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