The New Media Manager is responsible for all consumer-facing online content and is the point person for all consumer communication. The New Media Manager will lead the development and management of all online properties for Rounder Records Group (RRG).
JOB RESPONSIBILITIES:
— Manage, maintain and track the content syndication of RRG sites, label-controlled artist sites, and content syndication via other partners such as MySpace, fan sites, social networking, and general entertainment portals;
— Increase and generate awareness for RRG, and our artist sites on the internet by creating and implementing web marketing campaigns, creating visibility and promotions with online retail and digital services, increasing the visibility for RRG and our artist sites on all search engines, and partner with IT department on search engine optimization and natural search results;
— Oversee web content including, but not limited to, artist pages, new release details, tour itineraries, blogs, contests, press releases, breaking news updates, photos, audio & video, awards and digital assets including e-cards, online media players and banners;
— Identify and develop links with appropriate web sites to market Rounder artists, seek new opportunities for exposure and maintain existing relationships with .com partners;
— Track and maintain all online assets (banners, links, images, and media) and distribution of assets to all appropriate internal and external parties;
— Partner with IT on the development, management, and deployment of policy standards for all consumer-facing content utilities;
— Coordinate with IT, Product Managers & Graphic Design team on transferring the artist aesthetic from album packaging and marketing plan to all online facets. Guide group on creation, development & deployment of Internet & mobile-specific content and goods such as screensavers, IM icons, desktop wallpaper, calendars, digital postcards, digital media players, and viral distribution tools;
— Ensure market competitiveness in all areas of technology, offerings, and pricing.
QUALIFICATIONS:
— Minimum 5 years related experience in the areas of online content management, web management or online marketing;
— College degree or related educational background strongly preferred;
— Strong communication skills (written, verbal & electronic);
— Excellent computer skills including MS Office suite, Internet browsers, IE, Netscape, Safari, FireFox, etc.;
— Knowledge & experience in online consumer marketing communication and retention;
http://www.rounder.com for more details.
Contact Email: Send inquiries to jobs@rounder.com.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post