Rok Goes Free TV?

There’s a new mobile TV service, FreeBe TV, which claims to be “the worlds first free mass-market 2.5G GPRS multi-channel mobile TV service”. It’s asking bands and independent record labels to submit their music videos for inclusion on the You-Made-It channel (assumedly for free) and the service offers a number of channels free… it “has already received more than 100,000 hits on it’s website http://www.freebe.tv and more than 2,500 people are now enjoying free mobile TV worldwide”…except for data charges, of course. That’s all fine and well (although as a wordsmith I object to the creation of the verb “viralling”) but there’s no indication of the business case behind this. It could be ad-supported, but that’s not mentioned anywhere. The service is run by Rok Entertainment, which has been doing a lot of things in mobile TV recently, seemingly anything it can wedge itself into.

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