IAMAI-Pinstorm Search Marketing Seminar: The Report And The Basics

At a time when television is attempting to bypass the agencies, the Internet looks like it is going to embrace them. The IAMAI-Pinstorm Search Marketing Seminar focused on how search marketing is comparable to, if not better than, traditional marketing. It saw participation from all stakeholders – the sellers, the agency and the buyers. The seminar brought to light the complexities of search marketing, and a need for professionals managing search marketing activities was expressed.

“The State of Search Engine Marketing in India” report can be downloaded here. (pdf, 1.5mb)

Some of the findings, we’ve already listed here. The veracity of the report has been questioned by readers at ContentSutra, so here’s the methodology:

Pinstorm ran searches on 461,000 keywords across industry segments, and noted advertisers and their positions: there were 2mn ads by 41,000 advertiers. Using -

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