Wireless Execs: Mobile Ads Gain Ground, But Still Face Hurdles

Wireless industry executives have predicted that ad revenue won’t make up a significant portion of the mobile content industry for at least three years. But there is some good news for the industry…
“Tom Burgess, CEO of mobile media ad network Third Screen Media… said that the company’s sales had grown 250 percent over each of the last three quarters, indicating that marketers are directing increasing amounts of their ad budgets to mobile media.”

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