Indian Companies Spend Rs 70 Crore On SEM; Total SEM Market Rs 2.3 Billion

Indiantelevision.com has the highlights of the report – The State of Search Engine Marketing – produced by IAMAI and Pinstorm. (Ed: we will post more details as we get hold of the report on Thursday as they launch it in Delhi). It says Indian SEM business (the SEM efforts aimed at Indian internet users) is worth Rs 2.3 billion ($50 million), and of that Indian companies spend about a third – Rs 700 million ($15.5 million), that is.-  Globally search engine business is worth $10 billion. There are some 40,000 marketers in India using SEM.

How They Stack Up: The Top SEM Buyers
Naukri, 99acres, Jeevan Saathi – Rs 97 million
Ebay – Rs 92 million
Monster, JobsAhead – Rs 64 million
Google – Rs 58 million
Yahoo – Rs 32 million
Citibank – Rs 27 million
Hewlett Packard – Rs 25 million
WorldSpace – Rs 20 million.

Top sectors spending on search advertising
Retail, ecommerce – Rs 189 million
Technology – Rs 116 million
Travel – Rs 173 million
Automotive – Rs 103 million
Banking, Financial Services – Rs 145 million
Dating, Matrimonial – Rs 31 million
Education – Rs 24 million
General Online – Rs 22.7 million
Jobs – Rs 175 million
Media – Rs 41 million
Made for Ad Sense – Rs 155 million
NGO – Rs 11 million
Property – Rs 25 million

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