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Microsoft Launches Xbox360 In India

Microsoft’s Xbox 360 was launched in India on 23rd September. The Economic Times reports that the Xbox will be endorsed by Bollywood star Akshay Kumar and cricketer Yuvraj Singh. A cricket game called “Yuvraj Singh International Cricket 2007” will be launched early next year. The Financial Express adds that the Indian market is dominated by Sony’s Playstation with around 70% marketshare, and Microsoft and Nintendo have around 15% each. India is the 31st country where the Xbox has been launched, which I think is rather low in the pecking order.
I suppose those marketshare stats will change with this launch, but the price could be a deterrant at Rs.23990 for the Xbox 360, and Rs. Rs.19990 for the Xbox 360 core system. I also found the promo that MTV developed for the Xbox in India, at YouTube, here.

The rest of the details (and more), we’ve already covered in the past:
Xbox 360 Launch In India On 23rd Sept; Microsoft Ties Up With MTV For Promos
Microsoft Considers Xbox Online Gaming In India
Reddington Has Exclusive Distribution Rights For Xbox360

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