@ Ad Week ’06: MIXX, OMMA & More

[By Staci D. Kramer] Despite Rafat’s going on the injured reserve, we were able to work things out so I could still make it to New York as planned for the official — and unofficial events — of Advertising Week ’06. For a clue about how difficult it can be to make choices, here’s a glimpse of the Monday line-up:
IAB’s MIXX, this week’s official interactive conference, we have Jeff Zucker, CEO, NBC Universal Television Group; a top-level marketing panel; Paul Dioguardi, CEO, ONE.org; a panel on “Monetization of Media in the Age of Interactive” featuring, among others, Tom Arrix, SVP, Facebook; and a host of case studies on mobile, broadband, gaming and even addressable IP.
Media Post’s OMMA East: Kick-off keynotes from Rishad Tobaccowala, CEO, Denuo, followed by Ross Levinsohn, president, FIM; afternoon keynote from Beth Comstock, president, digital media and market development, NBCU; a panel with Comstock, Jim Bankoff, EVP, product and programming, AOL; Patrick Keane, head of sales strategy, Google; Larry Kramer, president, CBS Digital Media, and Jeff Karish, head of strategy, Yahoo Media Group. Oh, and a thank you to MediaPost for the unintentional ad for us in the text about that panel: “Given the challenged advertising models in all media, content owners are already grappling with new ways to monetize their assets online. Read: Paid Content.” The punctuation’s off but the message is clear.
(NBCU managed a hat trick: in addition to Zucker at MIXX and Comstock at OMMA, Chairman Bob Wright is the focus of a Television Week session Monday afternoon.)
If you’re attending, please consider posting a note in the comments about what you got out of it — or wish you had, as the case may be. And be sure to say hi if we happen to hit the same place at the same time.

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