Ralph Lauren Media: On-site Search Coordinator, Marketing, New York City

Purpose and Scope: Responsible for all day-to-day operations and reporting for the various Polo.com search programs including product search, natural search, and paid search. This individual will work with the analytics, merchant, technical, and marketing teams to continually optimize and report on all search activities. The role will be a key contributor to the revenue growth and profitability of the Ralph Lauren business online.
Responsibilities:
* Manage day to day operations of product search, paid search, and natural search programs.
* Work with Senior Marketing Analytics Manager to report and monitor on performance of programs and communicate to stakeholders.
* Schedule, traffic, and report on product search promotions.
* Work with the merchant team on product optimization. Provide guidance on how to get favorable items to appear towards the top of the result set and insight on product gaps.
* Educate and assist merchants and copy teams to optimize product copy for search.
* Support in the creation and maintenance of an ongoing product roadmap and product schedule that supports business objectives, ensuring on-time and on-budget product launches.
* Serve as day-to-day contact for, and foster relationships with search vendors.
* Gather industry research, competitive landscape information and best practices.
Job Requirements:
* BA/BS in Marketing or related field.
* 1-2 years of search experience preferably in an Ecommerce environment.
* Ecommerce fashion/apparel experience a plus.
* Experience in search marketing (paid, natural SEO, and product search).
* Ability to create and maintain timelines; work and execute within deadlines.
* Strong organizational skills.
* Ability to understand marketing data, build reports, and summarize in meaningful way for the goals of the business.
* Excellent attention to detail and quality assurance capabilities.
* Strong knowledge of Word, Excel, and PowerPoint a must.
To apply for this position, please copy and paste the following link into your browser
http://about.polo.com/careers/default.asp?JobID=732099&User_ID=

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