Chennai-based Brand Portrait Digital India has formed a strategic partnership with ActiveMedia Technology for distribution of content and for other marketing initiatives using the latter’s shortcode 3636. They will jointly create a targeted communication platform that can be used by various brands to reach out to the consumer using the shortcode 3636, via the computer or the handheld device, a release said.
Brand Portrait Digital CEO Sunil Nair said that they would soon get into a pay-per-sale model. ActiveMedia is strong in mobile coupons, vouchers, tickets and Mobile-CRM solutions. [Via Exchange4media.com]
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