The August revenue numbers underscore the New York Times Company’s focus on new products with new revenue streams and online acquisitions. Print was down slightly over the year before while online advertising revenues for the three media groups — New York Times, New England and Regional — rose 17.2 percent driven by both display and classified. That increase, though, is down considerably over July, when ad revenues were up 27.5 percent.
— About.com continues to prove itself; ad revenues for the month were up 45.1 percent over the same month last year due to “significant increases” in cost-per-click and display advertising. Release.
TimesSelect: A year into the premium service, the company says TimesSelect has brought in more than $6 million in revenue. The subscription numbers have barely budged since last month’s report: 537,000-plus compared to 531,000 in mid-August. The percentage of no-fee add-ons to print — 63 percent — to online-only — 37 percent — also stayed steady. TimesSelect had 270,000-plus subs within the first 52 days; the split started out 50-50 and slowly grew to roughly one-third online-only and two-thirds add on as more print subs took advantage. From here out, the growth remains of interest but the important numbers will be renewal and churn. The first year at the trial rate is over; about 20,000 signed up at the pre-launch rate of $39.95. Also, 15,000 subs were switched over from News Tracker so would be interesting to know how many stayed on.
Related: More On TimesSelect: Academic Discounts Account For Less than 2 Percent
— NYTCO: Digital Ad Revenue Up 30-Plus Percent For NYTimes.com, About.com
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post