@MCW: Mobile Industry Not Ready For Mobile TV

There’s some interesting comments from Freemantle Media’s senior vp of interactive, Claire Tavernier, about mobile TV.
“One of the apparent problems is that both sides of the industry, the mobile operators and the programme makers, are unused to gambling on content production, according to Tavernier Although she said that is beginning to change, there is little background of either parties taking that funding risk. Usually that has been the role of the broadcasters.”
Eden Zoller, principal analyst at Ovum, agreed with this assessment, saying that if companies wanted to get serious about operating in new media then they not only need to generate content in a multi-platform way rather than in silos, but they “need to let those responsible for new media take creative risks, and not judge them in a numbers driven way”.
Our MCW coverage is here.