@Mobile Content World: Should operators stick to operating?

Should operators stick to operating, or try and become content providers? Graham Thomas, VP of T-Mobile’s content services said the best way is to work in partnership with content providers. iO Global’s founder — Brendan Dowling said operators need to bring in more content-focused people than before in their new role as facilitators of this new generation of consumer-generated content. That new role is to help people create, find, store and access all that content.
— O2’s head of mobile data marketing Graeme Ridell said it’s not all about content snacking. eBay is proving very popular, for example. “That’s not snacking – they have a reason to look. It’s about trying to marry those type of service s where people don’t snack but use mobile regularly”.
— T-Mobile’s VP of content services Graham Thomas added that pricing is important too – techniques like capping costs at

This article originally appeared in MediaGuardian.

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