Operators must work with content providers because, quite simply, they have the content that consumers want. 3’s head of content partnerships Mark Nichols said customers aren’t drawn to networks or labels but to brands, so that means working in partnership with the specialists. In terms of music, 3’s own music download service gets around 1.3 million downloads per week and charges 99p per track. Dropping the rate from
This article originally appeared in MediaGuardian.