The IndyCar Series has announced plans to offer mobile content to fans from September 22nd. The content will cover the IndyCar Series, Indy Pro Series, Indianapolis Motor Speedway and Indianapolis 500 events and include “wallpapers, ring tones and informational applications to download to mobile phones across the globe” (so it sounds like a D2C effort). Content may also include schedules, standings, news, racing results and audio highlights. The mobile service is handled by Digital Orchid.
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