Blog Post

Yahoo Launches New Ad Campaign To Tout New Homepage

Yahoo is launching a big new ad campaign, and is using its old message–“Do You Yahoo?”–to deliver a new look. The multimillion-dollar marketing campaign is its most expansive campaign in two years, using agency partners OgilvyOne Worldwide and Soho Square. The worldwide campaign includes TV, radio, cinema and online advertising across its own properties and others.
It will run on ABC, NBC, Fox, MTV, E, TBS and Comedy Central. Online, besides Yahoo, it will run on TheOnion.com, MTV.com, Atom Films, ComedyCentral.com, BoingBoing, Digg and TechCrunch, as well as across major online networks such as Tremor and Undertone.
AP: As an added promotional gift, Yahoo will offer coupons for a free cup of coffee at Dunkin’ Donuts to anyone who sets Yahoo.com as their home page this Friday.