Questex Media Group: Digital Marketing Manager – Newton, MA

The Digital Marketing Manager will work with a variety of internal and external partners across all Questex Media Group‘s properties. The Digital Marketing Manager will lead marketing and promotion of digital media offerings and be responsible for executing and analyzing marketing programs designed to drive traffic to the Questex portfolio of web sites and services. He/She will work together with the team to achieve client satisfaction, team development, integration of breakthrough ideas and best practices, and profitability on current and emerging Interactive Online Marketing engagements.
Responsibilities include:
— Specification, design and implementation of websites and other online marketing assets, defining customer acquisition strategies, managing the implementation of campaigns and promotion and analyzing the ROI of marketing investment.
— Defining, managing and executing marketing and media strategy, including but not limited to interactive media, e-mail campaign management, search engine marketing, online promotions, and affiliate marketing, in order to maximize client business / marketing objectives
— Staying up-to-date on and advising clients of the latest trends in interactive marketing / media and developing “Point of View” (POV) documents on new trends or special opportunities
— Participating in new project development and new business efforts as required by management
Required Skills:
— Strategic and creative. Able to provide inventive, but measurable, solutions for client challenges
— Results focused, goal-driven, and highly motivated
— Assertive, detail-oriented self-starter
— Deeply familiar and passionate about web marketing concepts, practices and programs
— Superb written and verbal communication skills
— Independent. Able to work with minimal supervision while maintaining focus and productivity.
— Flexible. Able to quickly adapt to new situations
The ideal candidate must have a bachelors degree, and at least 5 years marketing experience with 2 years experience in online direct marketing and/or web traffic. Strong analytics/ research skills a must.
Questex employs some of the brightest and most dedicated professionals. Our nearly 400 employees are our most valuable resource, and Questex celebrates the contributions of every member of our team by providing a dynamic and supportive work environment, competitive salaries and comprehensive benefits.
Contact Email: Send salary requirements with cover letter and resume to jobs@questex.com

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