Sites with classified ads recorded 47 percent more uniques in July 2006 than in the previous year, according to stats from comScore. Half of that increase was attributed to Craigslist alone which saw a 99 percent increase to 13.8 million. Borrell Associates president Colby Atwood told the NYT this is obviously bad news for newspapers which generate about 40 percent of revenue from classifieds, but can’t compete with the Craigslist free-ad model. His recommendation: monetizing classifieds through adjacent display ads instead: The classified listings are becoming content, and the content attracts audiences, and that audience can be sold to advertisers with display ads.
Related: The Death Of Newspapers, Again: Advertisers Will Follow Audiences
— Craigslist Adds 100 U.S., International Markets
This article originally appeared in MediaGuardian.